“Best of Breed” or “Best Integration” ?
The debate rages on and on – is it better to have the best individual products or the best integrated capabilities ? These are rarely the same thing.
When it comes to collaboration, you typically don’t collaborate for collaboration sake. You need to get something done. I’s more important to focus on how seamless collaboration is to the tasks and processes you need to accomplish. It’s a waste of cycles to kept bouncing between your work and your collaboration tools.
Imagine you just received a document (email, proposal, white paper, etc) and there is an acronym you don’t recognize. There are two possibilities – you use a separate tool to look up the acronym or you click on the acronym and immediately see the expanded form. Assume you don’t find it. Now assume you right click on the document and see the recent edits and can directly ask the question of the person who inserted the acronym – use a text chat, click-to-call, etc. That’s much faster than getting the author’s name, looking them up in the directory and placing a call from your desk phone.
In this example, “click-to-call” may not has all the functions of your desk phone but it sure was quick and easy and you stayed within the context of your work.
There is another dimension to consider – different people work differently and have different tools. Do you mandate a narrow set of tools and force everyone to use those and only those tools. What if you don’t command everyone and you want to allow people the flexibility to be as productive as they possibly can be ? This requires that tools integrate with flexibility. The best plan to avoid getting painted into a corner is to look for “open, simple interfaces”. “Open interfaces” mean you get to decide where, when, and how you integrate capabilities. “Simple interfaces” mean you dedicate less resource to performing integration and more resource getting work done.
So, how do you proceed ? Ask these questions …
- What are the task and processes your staff must do often ?
- What are some examples where they need to reach out to systems, people, and support tools while performing their duties ?
- What collaboration capabilities would help people reach out ?
- Do those tools provide open, simple interfaces so they integrate with *your* processes and tasks ?


